With the NFL deal in hand, Amazon is positioned to cut into the $66 billion US TV advertising market. Of the 100 most-watched broadcasts on TV last year, nearly all were attributed to sports, of which 75 were professional football alone. While movies and TV series have shifted to streaming, people still need cable or satellite TV to watch most live sports. It is also the last stronghold of the network. Nearly seven times the number of viewers made. Sponsors flock to the NFL because it is one of the few places to reach large live audiences-for example, this year’s Super Bowl drew 112 million spectators in the US, tuned for football’s World Cup final. We will produce and distribute NFL exclusively on Amazon this season of sports broadcasts. “It’s an inflection point,” said Daniel Cohen, executive vice president of Global Media Rights Consulting at the Octagon, a division of advertising giant Interpublic Group of Cos. If Amazon can attract the millions of viewers and prestige advertisers that football usually attracts, other leagues, such as the NBA, may be more willing to offer special packages to online heavyweights. Since then television has dominated sports. This is the first time a streaming service has acquired exclusive, season-long rights to NFL games in the US, and it presents a major challenge to the major networks-such as CBS, ESPN, NBC and Fox-that have been around for generations. The contest between the Los Angeles Chargers and Kansas City Chiefs is the first regular-season game in 11 years, a $13 billion deal that makes Amazon the exclusive home of “Thursday Night Football.” You have to be logged in to the Prime Video streaming service. But a different, billion-dollar match would emerge a week later.īeginning September 15, viewers who want to watch “Thursday Night Football” can subscribe to Inc. (Bloomberg) - When the National Football League regular season begins on Thursday, millions of fans will sit in their easy chairs to watch America’s biggest, richest game.
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